The Waterside SPD identifies the proposal site as being part of the A50 Corridor Character area. The character area is described as having a mix of employment, community facilities and a new local centre on the A50 which serves the adjacent residential and business communities. New development will be integrated with heritage assets including Slater Street Primary School, remaining buildings on the former Frisby Jarvis site and All Saints Church. A more pedestrian friendly character will be re-established with wider pavements, on street parking, cycleways and street trees along the A50.
All Saints` Conservation Area
The site lies at the centre of the All Saints’ Conservation Area, for which a Character Statement in the form of Supplementary Planning Guidance (SPG) was adopted in January 1 999.
The guidance notes that Highcross Road street frontage retains buildings which indicate its nature as the most important street of the medieval town. I t cites the churchyard
as a distinctive enclave forming a refuge from the activity of Highcross Street, including All Saints’Open, which it describes as dominated by industrial buildings. These are included in the Conservation Area because they frame what is seen as its most important street view.
The guidance describes the main land use in the area, with the exception of the church and churchyard, as industrial with a residential flat above 1 07-9 Highcross Street and a shop at
178 Highcross Street.
Great Central Street is a wide street with a marked industrial character but containing some imposing buildings. This street is historically and architecturally significant and
contains a number of large and good quality buildings. Its contribution to the conservation area comprises the buildings on the east side between Northgates and the group of factories known as Global House. These include the buildings on either side of All Saints’Open, which frame the views of All Saints Church.
The conservation area is cited as being significant in containing legible signs of its transition from a medieval street, through a period of some elegance in the eighteenth and nineteenth centuries, to the mixed industrial area of the twentieth century.
The guidance continues in describing All Saints’ Church as the key townscape feature with the narrowing of the street at the western end of the church channelling views along Highcross
Street in both directions, views which are further enhanced by the gradient of Highcross Street. The buildings of Highcross Street are important townscape features forming the enclosure of the street and defining the setting of the church. All Saints’ open provides a key view of the west front and tower of the church.
The experience of townscape in the area is also affected by materials, planting and architectural detail. The guidance cites several buildings having important architectural detailing. 150 Highcross Street has a simple dentilled eaves detail, segmented arched windows and a semi-circular arched doorway. 1 07-9 Highcross Street has sash windows, fine biscuit terracotta chimney pots and a simple eaves course with widely spaced brackets. The remaining buildings on Highcross Street are missing much of their original detail.
176 Highcross Street is described as a three storey late nineteenth century brick building with a modern shopfront to a ground floor café. I t has a carved stone cartouche at fascia level, possibly inserted at a later date to match similar details on the adjoin building, and a delicate egg and dart moulding at eaves level. 1 78 Highcross Street is a prominent building with a triangular plan and turret turning the corner of Highcross Street and Great Central Street. I t has retained it original shopfront, stone mullioned windows and a series of